9 Best Shampoo For Highlighted Hair: How to Maintain Color Longer

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Dyeing and highlighting your hair is a serious commitment, and if you want your hair color to last long, you’ll have to take extra care of it. Nobody wants to spend a lot at the salon only to have the color fade a few weeks after just because you didn’t care for it enough. 

One thing that causes the color to fade is shampoo – at least, the wrong type of shampoo. While they are essential for removing dirt and grime, they can also strip color in the process. This doesn’t mean you have to forgo washing your hair. You’ll only have to limit it to a few times a week and only use sulfate-free products, as they help to maintain color. 

Other factors that may cause hair to lose its color include: minerals in the water, exposure to the sun, excessive use of heat styling, and hair dryness. So, it is important to choose a shampoo that has hydrating ingredients that cleanse without stripping away your natural hair oils. 

Below, we discuss 9 of the best shampoos that possess these qualities.

best shampoos for highlighted hair
Maintain your highlighted hair for longer with these shampoos | Photo by bruce mars

Best Shampoo for Highlighted Hair

L’Oréal Paris Hair Care EverPure Sulphate-Free Brass Toning Purple Shampoo

Sulphates (also spelled: sulfates) are a type of anionic detergent found in many personal care products. It is used to produce a foaming effect. However, the use of sulphates can strip your hair of its natural oils and moisture, which can also strip your hair of color. 

The L’Oréal Paris Hair Care EverPure Brass Toning Purple Shampoo is a sulfate-free shampoo that caters to all kinds of hair: frizzy, curly, straight, or thin. This shampoo contains hibiscus and purple dye that neutralizes brassy tones while still keeping hair hydrated. The formula has active ingredients that work on blonde, bleached, highlighted brunettes and silver tones. It is 100% sulphate and paraben-free. It contains no harsh salts or animal-derived ingredients or by-products.

EverPure is a beauty line from L’Oréal, which known for producing high-quality hair care products. They use no harsh sulphates or salts that strip, dull, or damage color. Their line of purple shampoo & conditioners is created with purple pigments that penetrate the hair shaft to neutralize brassy tones and leave the hair feeling moisturized. 

L'Oréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 6.8 Fl. Oz
L’Oréal Paris Hair Care EverPure Sulfate-Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair (Image: Amazon)

Bold Uniq Purple Shampoo for Blonde Hair

The Bold Uniq Purple Shampoo contains Pro-vitamin B5 which revives shine to hair. Unlike regular purple shampoos, this one is stronger and is suitable for all kinds of natural or treated hair in removing discoloration and brassy tones. It is a very pigmented product, and it works excellently on light hair, highlights and tints. With regular use, you can achieve the glossy tones you require. The absence of sulphates and parabens is what enables it to keep color intact. It can produce lasting results if you use it 2-3 times a week. 

Bold Uniq makes its hair care products following environmental standards. Its packaging is even 100% recyclable. They also make sure all products are free of harsh and harmful chemicals, and that is why it is sulphate and paraben-free. It is also vegan-friendly. 

Purple Shampoo for Blonde Hair: Blonde Shampoo Eliminates Brassy Yellow Tones- Lightens Blonde, Platinum, Ash, Silver and Grays- Paraben & Sulfate Free Toner- Revitalize Bleached & Highlighted Hair
Purple Shampoo for Blonde Hair (Image: Amazon)

Beauty With A Twist Purple Shampoo for Blonde or Highlighted Hair 

Colored hair can get dry quickly, unlike untreated hair. That is why a hydrating shampoo is very important, since lack of moisture is one of the leading factors that causes hair to lose its color. A perfect hydrating shampoo is the Beauty With A Twist Purple Shampoo for Blonde or Highlighted Hair, which promises to give quality that won’t fade. 

This purple shampoo formula tones down brassiness on bleached or tinted hair by neutralizing yellow tones. Made of a perfect blend of nature’s best proteins, this product forms a rich lather that cleanses hair as well as it preserves color, leaving hair easy to manage – and with shiny highlights. The grape seed extracts in this product act as a powerful antioxidant that promotes hair growth and prevents split ends. 

As a major supporter of animal rights, Beauty With A Twist ensures that all products are made cruelty free, without harming animals. They guarantee that no animals are used in testing. Also, most of their products do not contain sulphates or parabens. Founded in 2013 by celebrity hairstylist Oliver Ifergan, Beauty With A Twist offers the best of hair care products that help maintain healthy and shiny hair made by using only the highest quality organic ingredients. 

Purple Shampoo for Blonde or Highlighted Hair - Eliminates Brassiness and Yellow Tones - 100% Paraben Free & Cruelty Free Shampoo - (8.5 Fl Oz) Highlight Shampoo - Color Brightening Shampoo
Purple Shampoo for Blonde or Highlighted Hair (Image: Amazon)

Lariolla Purple Shampoo and Conditioner for Blonde Hair

A lot of factors can make blonde hair appear brassy, such as chlorine, UV rays, and minerals in the water. These cause yellow tones to appear in the hair. One of the ways to control this is to use a purple shampoo. Purple shampoo is just like regular shampoo, the difference is that it contains a violet dye as its active ingredient, which acts to neutralize brassy tones. It is a color-enhancing treatment, perfect for blondes or hair with highlights. Plus, people with colored and grey hair can also benefit from it. 

Out of several purple shampoos in the market, one of the best is the Lariolla Purple Shampoo and Conditioner for Blonde HairThe active ingredients in this shampoo are green tea, Aloe Vera extract, and Vitamins A, E, and B5. Together, these act to prevent split ends, maintain hair structure and eliminate brassy tones. This results to fewer salon appointments. 

This purple shampoo also protects the hair from harmful UV rays, effects of heat styling, and hard water. The shampoo and conditioner combo acts as a shield against damaging external factors, too. 

At Lariolla, the driving goal is to produce quality products that protect both hair and scalp. Hence, all products are sulphate and paraben-free. They are also free of chemicals and artificial coloring, fillers and phthalates. In line with their vision to be eco-friendly, all products are packaged with recyclable material, together with the guarantee that no animal extracts are used. All of their products are not tested on animals. 

(2-PACK) Purple Shampoo and Conditioner for Blonde Hair - Blonde Shampoo for Silver & Violet Tones - Instantly Eliminate Brassiness & Yellows - Bleached & Highlighted Hair - Made in USA - 8oz
Purple Shampoo and Conditioner for Blonde Hair – Bleached & Highlighted Hair (Image: Amazon)

Joico Color Balance Purple Shampoo and Conditioner 

The challenge of having colored hair is in having to maintain it. Considering how expensive dye jobs are, everyone will need a product that helps them stay on track in between salon visits. This is where the Joico Color Balance Purple Shampoo and Conditioner comes in. It contains a color-correcting formula that preserves hair color for as long as eight weeks. 

The color-correcting pigments attach to individual hair fibers and remain intact despite multiple washes. This means that you don’t have to use shampoo every day. Protect your hair and keep it moisturized with the Joico Color Balance Purple Shampoo and Conditioner, which has a Bio-Advanced Peptide Complex that nourishes hair and scalp, giving it root to tip protection. It also has a Multi-Spectrum Defense Complex that keeps hair crisp and prevents highlights from fading. Also, it contains green tea extracts and UV protection that keeps color looking vibrant. 

JOICO is known for making quality hair care products at the lowest prices possible. They produce a wide range of products from shampoos to conditioners. They are not 100% cruelty-free, but they only test on animals as acceptable under relevant laws. 

Joico Color Balance Purple Shampoo and Conditioner Set, 10.1-Ounce
Joico Color Balance Purple Shampoo and Conditioner Set (Image: Amazon)

Pureology Hydrate Nourishing Shampoo

The Pureology Hydrate Nourishing Shampoo is a vegan product, made with no animal extracts. Out of its major features, two stand out. First, it contains an anti-fade complex that protects hair color and prevents fading. It also contains advanced Hydrating Micro-Emulsion Technology that deeply hydrates hair.

The need to hydrate dyed hair cannot be overstated, as the dye makes such hair susceptible to environmental elements and other factors that may strip hair of color. This is what makes the Pureology Hydrate Nourishing Shampoo a must-have for people with dyed hair who want to keep their highlights in top shape. It contains natural rose, sandalwood, and green tea plant extracts that maintain and preserve hair color. 

PureOlogy is a luxury American brand that specializes in the care of colored hair. Its products are 100% vegan, infused with natural plant extracts that hydrate, clean, and add volume to every hair type.  Currently, Pureology is owned by L’Oréal in a recent acquisition. 

Pureology Hydrate Moisturizing Shampoo | For Medium to Thick Dry, Color Treated Hair | Sulfate-Free | Vegan | 8.5 oz.
Pureology Hydrate Moisturizing Shampoo (Image: Amazon)

Kerastase Reflection Bain Chromatique Multi-Protecting Shampoo

Using a purple toning shampoo has been proven to be one of the best ways to maintain color and prevent dullness in blonde hair. This Kerastase Reflection Bain Chromatique Multi-Protecting Shampoo is specially formulated to maintain colored hair, as the sulfate-free product preserves color for up to 40 days using a Chroma Captive 3-step system. Its active ingredient is Linseed Oil which is known to reduce color fading. It also protects against antioxidant aggressors with UV protection that keep hair fibers looking polished and smooth all the time. 

Kerastase produces luxury hair care products for men and women. It is a division of the larger L’Oréal brand and was pioneered by scientists in the L’Oréal advanced laboratory. For several years, they have worked with top hairstylists from all over the world to produce hair care products that have put their name on the map. 

Kerastase Reflection Bain Chromatique Multi-Protecting Shampoo (Colour-Treated or Highlighted Hair) 250ml/8.5oz
Kerastase Reflection Bain Chromatique Multi-Protecting Shampoo (Image: Amazon)

Purple Shampoo for Blonde Hair by GBG

Looking to maintain the vibrant highlights in your hair? Look no further. The Get Back Gorgeous Purple Shampoo For Blonde Hair has the right formula to keep your salon appointments farther from your calendar. It takes advantage of the power of UV stabilizers and collagen to prevent damage, breakage and split ends. 

It also contains coconut oil which adds to its unique scent. It forms a rich lather that cleanses dirt, grime, and build-up, making hair manageable and looking like a day at the salon. To use this purple shampoo, you’ll have to use a regular clarifying shampoo to remove pollutants and hair buildup first. During the application of this shampoo, start from roots to tips, making sure to distribute it evenly. Leave for up to five minutes or more, depending on how brassy the hair is, before rinsing. 

A purple conditioner should then follow this for maximum results. It is important not to overuse this product since that can make bright hair look darker.

Get Back Gorgeous is a brand committed to making consumers look gorgeous and confident on a budget. They ensure their products are made from nature’s best, taking into cognizance the environmental factors that damage hair and later creating products that can combat such problems. 

Purple Shampoo for Blonde Hair by GBG - Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo - 8oz
Purple Shampoo for Blonde Hair by GBG – Blonde Shampoo Instantly Eliminate Brassiness & Yellows (Image: Amazon)

Kick Purple Shampoo for Blonde Hair

It’s common knowledge that colored hair needs extra care. This, however, is not a problem when you have the right hair products to help you out. If you color your hair often or get blowouts frequently, your hair experiences a lot of damage, and you’ll need the right shampoo to fix it.

The Kick Purple Shampoo for Blonde Hair contains high-performance color adjustment technology that lightens hair as quickly as 2 to 5 minutes. Its carefully curated mix of ingredients are rich in protein and can withstand the effects of environment-related damages, breakage, and splits. The result is healthy, bouncy hair that remains so even after going to the gym or spending hours under the sun. This protein-rich shampoo contains luminosity-boosting compounds that penetrate hair follicles. It eliminates brassiness and yellow tones and provides UV protection for shiny, soft-looking, beautiful hair. 

Kick Hair is a leading hair care salon from Twickenham. Besides the manufacture of hair care products, it boasts a walk-in salon with the finest hairdressers with services ranging from cutting to coloring and specialized treatments like the Brazilian Blow Dry and hair extensions. They merge the best of modern technologies with the latest trends to provide the first-class service for customers that only make them want to come back for more. 

Purple Shampoo for Blonde Hair - Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair - 8oz - KICK
Purple Shampoo for Blonde Hair – Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair (Image: Amazon)