9 Best Shampoos for Blonde Hair: How To Maintain Your Golden Locks

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So you just want to stand out sporting that chic blonde hair without dealing with the shallow undertones or brassiness that could offset the vitality of your hair.  Here is our list of the best shampoos that would not only work fabulously on your hair but retain its color, and leave you nothing short of confident and eager to show off your beautiful golden locks.  

best shampoo for blonde hair
Enjoy vibrant blonde hair without brassiness! | Photo by Tobi

Best Shampoo for Blonde Hair

Amika Bust Your Brass Cool Blonde Shampoo

Put a total stop to brassiness with the Amika Bust Your Brass Cool Blonde Shampoo. This shampoo is specially designed to improve the luster of your hair and keep it free of brassy tones. It contains purple pigments that work at locking in color while leaving it clean and refreshed. Formulated with wild cherry bark extracts to replace sulfate and gluten, this shampoo helps to clean the hair and scalp thoroughly while restoring dazzling shine, natural vitality and healthy bounce to the hair.

This ultraviolet shampoo is flavored with avocado oil that provides your golden or near-white mane with the nutrition and moisture it needs for growth. It nourishes the hair with vitamins A, B, E and D and strengthens the hair by providing proteins and amino acids to prevent brittleness, split ends and hair breakages.

With its moisturizing formula, this purple shampoo doesn’t dry out the hair, but it gently cleanses your hair and leaves it soft and tangle-free after every wash.

Amika harnesses the revolutionary powers of innovative technologies and nature-inspired ingredients to provide the hair care Industry with lineups that combat several hair health issues. Using a vegan and cruelty-free formula, this company works at promoting sustainability through its provision of eco-friendly, high-quality products. As a testament to its commitment, Amika has a wide range of shampoos and conditioners designed for clients of all hair types, colors and issues.

amika Bust Your Brass Cool Blonde Shampoo, 10.1 Fl oz
amika Bust Your Brass Cool Blonde Shampoo (Image: Amazon)

Joico Color Balance Purple Shampoo

The Joico Color Balance Purple Shampoo is fortified with powerful ingredients that wards off hair damages and awakens the hair’s natural strength. With its distinctive color-shielding recipe, this shampoo protects your cool gilded locks while putting a firm leash on brassiness and promoting your hair’s natural effervescence. 

This elite shampoo works at gently cleansing your hair – evenly distributing color-correcting pigments that wrap around the hair strands and helps protect its color from fading out. It also contains an exclusive peptide complex repairs and fights against frizz, brittleness and other hair related damages. 

Its purple tincture also acts as a neutralizing element, swiftly working against yellow tones and retaining the original blonde hair color you’ve always wanted to achieve. This deluxe shampoo doesn’t just revive your pale, lifeless hair to total vibrancy; it also saturates the hair leaving it deeply hydrated and healthy. It is also free of skin-harsh chemicals that could cause more damages to your hair.

Joico is a style-inspired haircare brand committed to strengthening the bond between clients and their hair by providing varieties of salon-worthy products just for the vitality of hair of all types and colors. It is a brand that helps professionals and stylists to create their unique style by providing them with endless options for several hair colors.

Joico Color Balance Purple Shampoo and Conditioner Set, 10.1-Ounce
Joico Color Balance Purple Shampoo and Conditioner Set (Image: Amazon)

Kristin Ess The One Signature Shampoo

You just want that formula that can squeaky-cleanse your hair and still lock in all the essential oils, without unwanted stickiness. The Kristin Ess The One Signature Shampoo is definitely the one for your hair. This shampoo is specially formulated with a proprietary strengthening formula that targets the weak spots in your hair and keeps it rejuvenated. 

The Kristin Ess The One Signature Shampoo works incredibly on any hair types ranging from bright platinum blonde hair to your dark honey-colored hair. It completely takes out that yellow and brassy tones that could appear in the hair in the long-term and leaves the hair uniquely refreshed.

This shampoo also works at hydrating your hair and sealing in moisture, thanks to the generous inclusion of coconut oil in the formula and its inclusion of hydrolytic pea protein allows it to work at strengthening the hair against internal and external damages.

To Kristin Ess, every hair deserves the chance to sport a modern and perfectly-imperfect style. As such, it is a brand that has been committed to standardizing hair care routines by integrating unique formulas into its products and giving the Industry at large several hacks to create and own the most beautiful styles. 

Kristin Ess The One Signature Shampoo - 10oz
Kristin Ess The One Signature Shampoo (Image: Amazon)

Ion Cool Blonde Shampoo

Dryness and tangles in the hair can be frustrating especially since you have to style it. The Ion Cool Blonde Shampoo completely phases out these issues by providing the hair with a gluten- and paraben-free experience and providing it with the moisture it needs for vitality. 

This shampoo whips up a unique technique that eliminates the uneven tone in your hair, keeps your blonde hair blonde and enhances the strength of your hair. It is sulfate-free and is designed to be milder on the scalp while cleansing out dirt and excess oil.

The Ion Cool Blonde Shampoo cleanses your hair thoroughly but gently, without stripping your hair of all its moisture. It contains Pro-Vitamin B5 and some special conditioning agents in its formula with the ability to counteract dryness and leave your hair smooth and shiny. This deep purple shampoo is also formulated with natural toning agents that helps lighten up platinum and highlighted hair, prevents the emergence of brassiness, and adds shine to your hair.

This shampoo is a product of Sally Beauty – a global beauty brand that has been dedicated to providing the Industry with a variety of luxury hair and beauty care products since 1964. Sally Beauty bases its research on support for hair and skin of all types and has built a reputation as one of the largest beauty products distributor globally. 

Ion Cool Blonde Shampoo
Ion Cool Blonde Shampoo (Image: Amazon)

Drybar Blonde Ale Brightening Shampoo

Adeptly formulated with a blend of Chamomile and citrus, the Drybar Blonde Ale Brightening Shampoo brings out the highlights in your platinum blonde hair and restores to your hair its lost luster. This shampoo embodies organic compounds that will maintain and rejuvenate your dull, limp locks. Its mildly acidic features will definitely accentuate your hair and further lighten up your tresses. 

This shampoo also gives the scalp a soothing and calming effect and conditions the hair for a shinier look. Drybar Blonde Ale Brightening Shampoo offsets brassiness and gently cleanses the hair while its organic extracts work to retain the hair color, boost shine and balance out your hair tone. Its Keratin-infused formula fortifies the hair structure and strengthens the hair against damages. It contains a dark purple pigment which tones yellow/orange colors straight out of your hair while its vitamin-rich extracts add volume to your hair, increases its shine, decreases frizz, shedding and dandruff.  

Drybar is a tech-savvy company that employs the power of technology for its production processes. Not only does this company give the hair care industry color-friendly restorative formulas, it also features ranges of brushes, blowout dryers as well as hot tools that give the hair natural shine without damaging the integrity of the hair.

Drybar Blonde Ale Brightening Shampoo, 8 Ounces
Drybar Blonde Ale Brightening Shampoo (Image: Amazon)

R+Co Sunset Blvd Blonde Shampoo

The R+Co Sunset Blvd Blonde Shampoo is reinforced with natural mineral pigments and adequate contents of Panthenol Derivative that categorically erases brassiness in blonde/grey hair gently conditions the hair and leaves it looking smooth and soft. With coconut extracts infused into this hair cleansing agent, this product effectively works at freeing the hair completely of contamination whilst retaining essential oils and moisture in the hair.

This resplendent shampoo is perfect for any shade of blonde, works with an unrivaled fervor on under-hydrated, color-treated hair as well as coarse hair. Its violet nuance also has the ability to keep brassiness at bay and leave a great shine on your tresses. It is 100% vegan and free of harsh chemicals that would leave your hair all dry and brittle, instead, it blesses your hair with all-round nourishment and moisture and leaves your hair with sufficient hydration, volume, and a beautiful beaming gleam.

R+Co is a brand that enlists the innovative and healing abilities of nature and tropical ingredients to provide hair professionals and stylists with the perfect solutions for style. This brand combines a blend of exotic ingredients with century-based hairstyling knowledge to formulate unique products that redefine hair care routines.

R+Co Sunset Blvd Blonde Shampoo, 8.5 Fl Oz
R+Co Sunset Blvd Blonde Shampoo (Image: Amazon)

Pravana Perfect Blonde Toning Purple Shampoo

With its delicious fruity scent, the Pravana Perfect Blonde Toning Purple Shampoo is sure to leave you feeling satisfied after giving your lackluster locks a thorough natural make-over. This perfect blonde shampoo will purify your hair and neutralize irritating brassiness giving way to lighter and brighter strands. Thanks to its added silk amino-acids, keratin and wheat; this shampoo enhances your hair’s strength and luster, whilst promoting elasticity.

With its sole purpose being to send pale yellow streaks on exile, this shampoo utilizes a specific pigment that blends with your hair color and beautiful tones it to your desired shade. The Pravana Perfect Blonde Toning Purple shampoo is pervaded with coconut oil to moisturize and generously permeated with soy protein to strengthen the hair, reduce breakages and seal off split ends. 

It includes coconut oil and soy protein which work together to give a lustrous, bolstering shine to your hair while keeping the scalp healthy and clean.

Pravana is a haircare brand with color bonds and care as a mission. This brand enlists nature-inspired and tropical ingredients to provide hair of all colors and issues with the perfect line of salon-worthy solutions. It includes a line of shampoos, serums, and conditioners that not only boosts hair growth but also creates a healthy relationship clients/professionals and hair of all types.

Pravana The Perfect Blonde Purple Toning Hair Shampoo 10.1 Oz Sulfate Free, 10.1 Oz
Pravana The Perfect Blonde Purple Toning Hair Shampoo (Image: Amazon)

John Frieda Sheer Blonde Color Renew Purple Shampoo

Having to combat dryness and brassiness in the hair can be daunting. The brass-repelling John Frieda Sheer Blonde Color Renew Purple Shampoo is a formula that keeps your hair in shape by harnessing the restorative power of purple pigments to balance your hair color. This shampoo is infused with lavender extracts that leave the hair feeling refreshed with each wash while locking in the color of the hair. It also has deep conditioning capabilities that work at moisturizing the hair and giving it a healthy bounce in the long-term. 

It is also infused with Bergamot extracts and chamomile that helps to distribute color and shimmer to the hair. It has a special vitamin-infused formula that is designed for all shades of natural, highlighted or treated blonde hair. John Frieda Sheer Blonde Color Renew Purple Shampoo will give your hair a silkier texture, revitalize your damaged strands and leave your hair with a strong and healthy vibrancy.

John Frieda is a company that has, through the years, inspired bio-friendly approaches to hair care. With a portfolio of salon-worthy products, John Frieda has built its name as a reflection of knowledge-based salon heritage. Today, with this company, hair of all colors and types have access to the transformational powers of tropical and nature-inspired ingredients. 

John Frieda Sheer Blonde Colour Renew Purple Shampoo, 8.45 Ounces (Pack of 2)
John Frieda Sheer Blonde Colour Renew Purple Shampoo (Image: Amazon)

Together Beauty Purple Reign Shampoo

The Together Beauty Purple Reign Shampoo is laced with ingredients that are aimed at keeping your hair strong and a deep pigment intended for toning. This shampoo is definitely one to kick hair damages to curb and keep those yellow tones under strict control. 

The Purple Reign Shampoo utilizes quinoa and purple rice to protect each hair strands through to the roots whilst adding gloss and shine to it. It contains a special anti-oxidizing agent that works to invigorate your highlights and evenly tone your tresses. It is tested to be free of sulfates, parabens, and gluten, this color brightening shampoo is perfect for all hair types, whether natural or color dyed.

This product will not only correct and shield your hair against brassiness, but its strengthening formula laced with special moisturizing agents will gently purify your hair. It is also designed to fortify your hair with adequate vitamins and retain the essential oils and moisture needed for growth and vibrancy.

Together Beauty is a brainchild of hairstylist Sam Brocato and has over 30 years of experience in providing nature-inspired high-quality products. The brand is committed to revamping the effects of synthetic products to the hair care industry and provide bio-natured lineups for hair of all types. 

Together Beauty Purple Reign Shampoo
Together Beauty Purple Reign Shampoo (Image: TogetherBeauty.com)